Case Studies
Case Studies
Case Studies
Aspir - B2B AI Co-Founder
AI-powered SaaS for founders and early-stage startup teams, designed to democratize access to startup resources and accelerate ideation-to-execution workflows.
AI-powered prototyping
User Research
Collaborative Leadership
AI Product Building
Aspir - B2B AI Co-Founder
AI-powered SaaS for founders and early-stage startup teams, designed to democratize access to startup resources and accelerate ideation-to-execution workflows.
AI-powered prototyping
User Research
Collaborative Leadership
AI Product Building
Aspir - B2B AI Co-Founder
AI-powered SaaS for founders and early-stage startup teams, designed to democratize access to startup resources and accelerate ideation-to-execution workflows.
AI-powered prototyping
User Research
Collaborative Leadership
AI Product Building
FLEXXI: AI DESIGN OPERATIONS
A three-pillar strategic implementation that combined deep research, hands-on workflow optimization, and thought leadership design creation.
User Research
Strategic Design Thinking
AI Research & Automation
Visual Design
FLEXXI: AI DESIGN OPERATIONS
A three-pillar strategic implementation that combined deep research, hands-on workflow optimization, and thought leadership design creation.
FLEXXI: AI DESIGN OPERATIONS
A three-pillar strategic implementation that combined deep research, hands-on workflow optimization, and thought leadership design creation.
User Research
Strategic Design Thinking
AI Research & Automation
Visual Design
FB DO BRASIL: B2B FASHION TRIMMINGS
Transformed B2B Trimming experience through digital innovation.
B2B Ecommerce
Business Strategy
AI-powered prototyping
Product Design
FB DO BRASIL: B2B FASHION TRIMMINGS
Transformed B2B Trimming experience through digital innovation.
FB DO BRASIL: B2B FASHION TRIMMINGS
Transformed B2B Trimming experience through digital innovation.
B2B Ecommerce
Business Strategy
AI-powered prototyping
Product Design
Novaluce Agency
Novaluce Creatives' success with small business owners revealed a digital marketing opportunity that required a redesign to serve tech-focused clients without diluting its established positioning.
Business Strategy
Full-Stack Design
Novaluce Agency
Novaluce Creatives' success with small business owners revealed a lucrative digital marketing opportunity that required a redesign to serve tech-focused clients without diluting its established positioning.
Novaluce Agency
Novaluce Creatives' success with small business owners revealed a digital marketing opportunity that required a redesign to serve tech-focused clients without diluting its established positioning.
Business Strategy
Full-Stack Design
Novaluce Agency
Novaluce Creatives' success with small business owners revealed a digital marketing opportunity that required a redesign to serve tech-focused clients without diluting its established positioning.
Business Strategy
Full-Stack Design
Novaluce Agency
Novaluce Creatives' success with small business owners revealed a lucrative digital marketing opportunity that required a redesign to serve tech-focused clients without diluting its established positioning.
Novaluce Agency
Novaluce Creatives' success with small business owners revealed a digital marketing opportunity that required a redesign to serve tech-focused clients without diluting its established positioning.
Business Strategy
Full-Stack Design
Process
My UX design process is rooted in design thinking and structured to deliver not just intuitive interfaces, but also measurable business results. I combine deep user empathy with strategic decision-making, ensuring that every design choice serves a purpose—improving usability, clarity, and conversion.
01
Discover & Define
The goal is to understand both the users and the business. I begin by conducting user research, stakeholder interviews, and competitive analysis to uncover pain points, motivations, and opportunities. The insights become clear personas and user journey maps. The outcome is a well-defined problem statement that aligns user needs with strategic business goals.
Ideate & Structure
Ideate collaboratively, using brainstorming sessions and visual tools like FigJam or Miro to explore potential directions. I structure the experience using information architecture principles, ensuring that content is organized logically and flows intuitively. Early wireframes and content strategies are developed to support a conversion-focused journey.
02
Prototype & Test
Usability testing sessions provide critical insights, helping to refine layout, messaging, and interaction patterns. This iterative loop ensures the design is not only visually aligned with the brand but also functional, accessible, and user-centered.
03
Launch, Measure & Iterate
After launch, the focus shifts to performance. By using tools like Google Analytics, or built-in CRM dashboards, we gather behavioural data to inform future iterations. Continuous optimization ensures that the product evolves alongside user behaviour and business needs, delivering measurable results over time.
04
Process
My UX design process is rooted in design thinking and structured to deliver not just intuitive interfaces, but also measurable business results. I combine deep user empathy with strategic decision-making, ensuring that every design choice serves a purpose—improving usability, clarity, and conversion.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
My UX design process is rooted in design thinking and structured to deliver not just intuitive interfaces, but also measurable business results. I combine deep user empathy with strategic decision-making, ensuring that every design choice serves a purpose—improving usability, clarity, and conversion.
01
Discover & Define
The goal is to understand both the users and the business. I begin by conducting user research, stakeholder interviews, and competitive analysis to uncover pain points, motivations, and opportunities. The insights become clear personas and user journey maps. The outcome is a well-defined problem statement that aligns user needs with strategic business goals.
Ideate & Structure
Ideate collaboratively, using brainstorming sessions and visual tools like FigJam or Miro to explore potential directions. I structure the experience using information architecture principles, ensuring that content is organized logically and flows intuitively. Early wireframes and content strategies are developed to support a conversion-focused journey.
02
Prototype & Test
Usability testing sessions provide critical insights, helping to refine layout, messaging, and interaction patterns. This iterative loop ensures the design is not only visually aligned with the brand but also functional, accessible, and user-centered.
03
Launch, Measure & Iterate
After launch, the focus shifts to performance. By using tools like Google Analytics, or built-in CRM dashboards, we gather behavioural data to inform future iterations. Continuous optimization ensures that the product evolves alongside user behaviour and business needs, delivering measurable results over time.
04
