From Novaluce Creatives to Novaluce Agency
Novaluce began as Novaluce Creatives, a studio focused on websites. But as we worked closely with entrepreneurs and growing businesses, we uncovered deeper needs beyond design: strategic marketing, automation, and a consistent digital presence.
Through a UX-driven transformation process, Novaluce evolved into a full-service AI-driven marketing agency, offering website design, social media, paid traffic, video animation, and CRM integration. Our mission became clear: to provide businesses with the power of a full marketing team.
This case study outlines how we used UX strategy to realign our services, redefine our positioning, and build a scalable solution for small and mid-sized businesses seeking growth.
Headquarters
Vancouver, BC, Canada
2023 - 2025
B2B Marketing & Design
UX Design | Product Design | CRM automation
Figma, Vercel, Go High Level, Miro, Trello
Challenge
The original Novaluce Creatives website offered too many choices and lacked a clear value proposition. Visitors were confused by the range of services—custom websites, Showit templates, branding, and other add-ons—spread across several pages. This information overload increased drop-offs.
Key UX and design problems:
Too many competing options on the homepage
Weak copy that didn’t clearly explain the value of our services
Low lead conversion, as users didn’t know what action to take next
We needed a solution that clarified our offer and guided users confidently through the conversion funnel.
Solution
We redesigned the Novaluce site as a one-page conversion-optimized experience. The goal was to position Novaluce as a full marketing team for the price of one employee, with a clear emphasis on results, strategy, and done-for-you execution.
Design & UX choices included:
A captivating hero section with a bold, benefit-driven headline
Strategic copywriting that emphasizes transformation, not just services
Multiple CTAs throughout the page, all leading to a single lead form
Embedded CRM workflows to automate follow-up after submission
Visual hierarchy built around clarity, benefits, and brand personality
40%
Increase in lead quality generation
80%
Increase in CRO (Conversion Rate Optimization)
Process
Persona-Driven Design
Persona 1 – Emily Dark
Age: 35 | Owns a small coaching business
Needs: Someone to handle her digital presence so she can focus on clients
Pain Points: Too many tools and freelancers; doesn’t know what works
Goals: A professional brand and consistent content without doing it herself
Persona 2 – Carlos Mendes
Age: 42 | Mid-sized business owner with a small internal team
Needs: Strategic digital growth, better systems, and automation
Pain Points: His team can’t keep up with content, design, and paid traffic
Goals: Increase lead generation, professionalize brand, and save time
User Journey
We mapped a simplified but effective user journey that mirrors Emily and Carlos’s natural behavior:
Ad / Social Media Post – They discover Novaluce through an Instagram ad or content
Visit Website – The one-page site immediately communicates the value: “We’re your entire marketing team”
Scroll + Skim – Users scan through services, benefits, testimonials, and visuals
Click CTA – Every CTA leads to the same form at the top of the page
Fill Out Form – Simple fields to collect name, business type, goals
Automated Follow-Up – CRM triggers emails + a link to book a free consultation
Conversion – Leads are pre-qualified, and many convert during the first call
Research
Client interviews revealed confusion around service selection
Market benchmarking showed that successful agencies had simplified their offers and messaging
We analyzed heatmaps and drop-off points from the old website to pinpoint friction
Strategy
Mapped user needs to business goals: simplicity, clarity, automation
Reorganized service offerings into a single value-driven solution with customizable layers
Defined key messaging pillars: ease, expertise, ROI
Ideation & Design
Reworked the information architecture into a one-page funnel
Used visual storytelling to show transformation rather than just services
Used AI solutions to iterate and ship faster (vercel, cursor)
Iteration & Validation
Conducted internal testing with past clients for clarity and trust
Iterated on form placement, copy length, and CTA language based on feedback
Integrated analytics and CRM to track leads, sources, and booking behavior
Conclusion
The Novaluce redesign proves that good UX is just as critical for agencies as it is for clients. By aligning our own brand with user psychology, we transformed our website into a growth engine. With clear messaging, streamlined navigation, and automation behind the scenes, we now consistently convert leads into long-term clients—all through one focused, well-designed page.